This unique formula is perfect for a soft, supple finish with a high shine. Providing definition and control, Strong Hold Pomade can be reused throughout the day and is ideal for controlling curly and frizzy hair. Easily washable, the pomade improves the look and feel of your hair while acting as a protective barrier against damaging environmental factors. IDEAL FOR: The classic pompadour style or creating your own bold shapes. BENEFITS: Dear Barber Strong Hold Pomade offers superior hold with intense shine. Control curly or frizzy hair. DIRECTIONS: Rub a small amount into your palms and spread evenly through dry hair. Apply desired layers for intense definition and hold.