A fantastically fun bubblegum flavor that keeps young brushers coming back for more Fluoride-free Gentle on teeth with no harsh abrasives Carefully formulated with organic herbs and botanicals, like Neem and Pomegranate, to gently clean teeth and help maintain great oral health Contains no SLS, carrageenan, triclosan, or parabens, and no artificial colors or flavors. Flavor: Bubble Gum