Excellence. Excellence triple protection means three ways to protect your hair: seals, replenishes and conditions.
Exceptional quality now with 5X more conditioner*. Rich, radiant, gorgeous color all with Excellence exclusive non-drip crème. 100% resistant gray coverage. No Haircolor Cares More, Covers More**
*Compared to the leading value brand. **Compared to each leading competitors top-selling brand.
HOW TO
Instructions may vary by shade. For complete instructions, refer to package insert located inside hair color box.